01 / 04Fintech / B2C
RozetkaPay: Earning trust at first purchase
Uncovering why buyers abandon RozetkaPay express-checkout, and turning 12 interviews, a usability audit, and a competitor analysis into a clearer path to purchase.
Open case studyLiliia Chaika
UX/UI Designer
Open to new opportunities
Designer with over 5 years of experience, building digital products end to end
I make complex things simple and always put people first.
Selected work
Case studies on how research helps find the right solution, and design makes it simple and easy to use.
02 / 04Entertainment / UX
Dramox: Helping people find a play — and hear back when they can’t
Turning research into a clearer discovery experience — and a feedback loop for continuous learning.
Open case studyOther work
0203InvestFlowFintech / Web & MobileBuilding a multi-product MVP — spanning the investor web and mobile app, the fundraiser portal, and the internal back-office powering operations behind the scenes.04SnobarAutomotive / Social networkA dedicated space for car lovers — bringing together social feeds, short videos, Q&A discussions, and vehicle profiles into one unified system.
About me
I design products from scratch — from the initial business idea to launch. As the only UI/UX designer at an outsourcing company, I go through the entire process together with the team: from the first user flows to making sure the interface is implemented properly on the front end. Because the devil is always in the details.
I believe in simple, clean interfaces without unnecessary noise — interfaces that leave as little room for error as possible.
Outside of work, I stay grounded by baking sourdough bread.
- Role
- UX/UI Designer
- Focus
- UX & UI, Product design
- Based in
- Kyiv, Ukraine
What I do
From understanding the problem to a thoughtful digital product
- Step 1
Research & Analysis
Competitor analysis, usability audits, and pattern research to find opportunities and support design decisions
- Step 2
Interaction Design
User flows, wireframes, and information architecture for complex products
- Step 3
UI & Design Systems
Interfaces built on UI kits, design tokens, and components with all their states
- Step 4
Prototyping & Testing
Hi-fi prototypes, design validation, and preparing designs for handoff to development